The Sports Illustrated Swimsuit Issue Launch Event
February 2013. Las Vegas
For the highly anticipated launch of the Sports Illustrated Swimsuit issue 2013, Sports Illustrated again selected Empire Entertainment to provide celebrity entertainment for their marquee event in Las Vegas. At Club SI Swimsuit, the final night of launch week at 1OAK at the Mirage Hotel, Empire secured the "The Bachelor's" Chris Harrison to host the Swimsuit Model reveal and Latin Grammy Award-nominee Pitbull and his band to perform for an audience of swimsuit models, Sports Illustrated guests and sponsors. Following the stage program and Swimsuit model reveal, Pitbull and his band took the stage to perform a 60-minute set of his hits including "Hey Baby," "International Love," "Calle Ocho," "On The Floor," "I like It," "DJ Got Us Falling In Love," and "Hotel" that had the entire club on their feet. Working under the direction of Sports Illustrated's Executive Director of Event Marketing & Talent Relations, Christine Rosa, Empire was responsible for securing Chris Harrison and Pitbull and handled all details relating to their performances with the Sports Illustrated Events team. Empire also worked closely with Team Epic who staged all of the launch week events. Empire is a leading provider of high-profile talent for media events.