150th Anniversary of the Battle of Gettysburg Event

June 2013. Gettysburg, PA

150 years ago, the United States stood at a crossroads. Deep in the heart of the Civil War, the Union and Confederate Armies met upon the rolling fields of Gettysburg, PA in the early days of July 1863 for what has become known as the turning point of the war. The Battle of Gettysburg not only changed the tide of the war in the Union’s favor, but it sent the country on the trajectory that led towards Civil Rights and our current state of freedom.

It was this relevance that the National Park Service (NPS) and The Gettysburg Foundation had wanted to convey to the dignitaries and general public attending the commemorative event on Sunday, June 30 entitled “Gettysburg 150: A New Birth of Freedom.” Empire worked closely with the NPS to produce a fitting tribute to the fallen soldiers and citizens of our nations past who were most directly affected by the battle.

The program began with the Presentation of Colors by the 3rd U.S. Infantry Regiment, the Old Guard, accompanied by Country Music superstar Trace Adkins singing the national anthem a capella. As guests took their seats, the Superintendent of the park welcomed everyone along with remarks from the foundation’s President and the Director of the National Park Service. “This is one of America’s sacred places in terms of the ferocity of what occurred here, in terms of the sheer drama,” said John Jarvis, director of the National Park Service. “Gettysburg is one of the touchstones of the American experience.” Former ABC journalist Charles Gibson served as the evening’s master of ceremonies, introducing the keynote address by presidential historian and Pulitzer prize-winning author Doris Kearns Goodwin. Following her remarks, the United States Army Band kicked off the music for the theatrical “Voices Program” led by LTC Jim Keene and composed by SGM Douglas Richard (both from USMA West Point).

Nearly 8,000 guests enjoyed this original theatrical production created across multiple stages, which was directed by Empire CEO J.B. Miller. Empire designed, scripted and created this stunning program with the help of Donna Lawrence Productions that not only entertained the guests but drew media coverage from 50 outlets representing both national and local media. In it’s coverage of the event, The Patriot-News wrote, "[The program's] star being the dramatic readings of the writings of those entrenched in the great and terrible battle that was Gettysburg. The story was told through different forms of media like re-enacted videos and drawings straight from 1863, but the most gripping, no doubt, was the readings of those people whose lives were either taken, or changed forever…” Empire brought on Donna Lawrence Productions to help with the scripting and media creation. The evening culminated with a candlelit vigil, underscored by the thunderous sounds of The Old Guard’s 21 Gun Salute.

Over 100 credentialed media representatives from outlets reaching a worldwide audience covered the event and A&E partnered with NPS and Gettysburg Foundation to webcast the event live on History.com- which can be viewed via C-SPAN's coverage HERE.

Empire served as overall producer and was responsible for all elements of the event including content and creative direction, staging, set design, sound, lighting, video, technical production, casting, script development, music composition and coordinating between the various entities involved.

Empire is honored to be have been given the opportunity to work on this historic and momentous occasion commemorating an important moment in our Nation’s history.

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