Microsoft Visual Studio Launch

November 2013. New York, NY, Highline Stages

Microsoft unveiled Visual Studio 2013, its ground-breaking and now cloud-based software development tool with an innovative, technological showcase that embodied the Visual Studio mantra: Connect, Create, Transform.

Serving as a platform for all Visual Studio 2013 news and announcements, the Keynote event hosted 250 in-person attendees at Highline Stages and 60,000 online viewers from around the world. Led by Microsoft Corporate Vice Presidents S. Somasegar and Scott Guthrie, this event was the worldwide corporate unveiling of Visual Studio and kicked off hundreds of launch events around the world. New York City's Meatpacking District, the epicenter of collaborative and creative design, was the perfect locale for Microsoft to launch the tools that developers use for just that purpose.

From registration to keynote to cocktails, every element was custom designed to enhance individual guest experience through digital optimization. LED walls illuminated in a digital heat map depicting the size and location of the online audience and pre-programmed event apps on individual tablets served as guests' personal concierges throughout the day, providing event attendees with the most connected, creative and transformative experience of the year.

After months of designing and planning every detail in collaboration with the Microsoft team, we were thrilled to see all of the components come together—in their words—“flawlessly.”