PepsiCo's Annual Award Ceremony Circle of Champions

October 2013. New York City

Each year, one of the world’s top food and beverage companies, PepsiCo, flies its highest sales achievers and their spouses from around the world to New York to celebrate them and recognize their accomplishments.

The trip includes sightseeing, business programs and an evening at Ellis Island. The highlight of the annual trip is the awards dinner called the Circle of Champions, held at the spectacular Milstein Hall of Ocean Life at the American Museum of Natural History. For the past several years, this company has consistently turned to Empire Entertainment to deliver a program of interstitial performances and post-awards ceremony entertainment.

This year, Empire was charged with creating a program of entertainment that translated amongst the multinational attendees and that could segue naturally into a night of dancing and celebration. Empire presented three different international dance groups: Mystic India, performing a dramatic Bollywood dance routine, the Mariachi Bustamante, with the traditional sounds of Mexico accompanied with Jalisco dancers, and Barynya, who showed the crowd how exciting traditional Russian dance can be.

For the after party, Empire booked The Eturnity Band, New York City’s best R&B, Funk & Motown dance band, who kept the audience dancing to all the best oldies and the latest pop hits until the end of the night.

Empire Entertainment is the leading producer of talent and performers for corporate events.

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