Empire Japan Produces Microsoft's WinHEC Shenzhen 2015

March 2015. Shenzhen, China, Grand Hyatt Shenzhen, China

​The Windows Hardware Engineering Community (WinHEC) is where technical experts from around the world, with Microsoft, come together to help educate, facilitate the exchange of ideas and give people a venue to share best practices and discuss future opportunities around Windows. Microsoft asked Empire to help with the production of this year’s Exposition and Reception Party.

WinHEC is a series of technical conferences and workshops that ran from 1992 to 2008, and was brought back in 2015 by Microsoft with the intention of holding multiple conferences throughout the year. For the recent kickoff event they looked to discuss advancements in the Windows platform as well as Microsoft’s growing investments in Shenzhen and China.

Working with the local agency Uniplan Guangzhou, Empire handled the secretariat duties for the Exposition partners which included a number of local Shenzhen IT companies. In all, 22 booths were created for the event, with Microsoft showcasing the latest in Cortana technology.

Empire also planned and produced the Reception Party held on the opening evening of the two day event. The restaurant at the Grand Hyatt was transformed into an amazing party venue featuring IROCO furniture. Wireless LED bracelets were given to guests, adding ambience to the event as they changed color in sync with the music. Beijing-based DJ Juliana entertained the crowd well into the evening.

Empire’s success in Shenzen showcases our ability to produce the highest quality events for the biggest brands anywhere in the world.

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