The New Museum’s “Rainbow Festival” Spring Gala featuring Shamir

April 2016. New York City, Spring Studios

On the evening of April 4, 2016, a rainbow ribbon installation hung above guests while bikes filled with larger-than-life, multicolored flowers paired for a vibrant cocktail hour. Spring Studios was buzzing with bright attire including multihued, patched suits, a couple of inventive wigs and hair extensions, and even a pair curly rainbow horns.

Working in tandem with the New Museum, Empire booked Shamir – a Las Vegas native with killer vocals that perfectly match this year’s theme. Shamir delivered an electro-pop disco performance, including his hit single “Hot Mess.” He also exclusively debuted his unreleased track from his new album, “Demon”, and performed it for the very first time at the gala.

DKNY served as the main sponsor for the gala, which raised $2 million for the museum. Following a live auction of paintings with Simon de Pury in all his glory, over $300,000 was raised.

Throughout the night, legendary DJ Stretch Armstrong kept guests entertained, including DKNY’s creative directors Maxwell Osborne and Dao-Yi chow, Mia Moretti, Jeff Koons, Casey Fremont, Cynthia Rowley, Swizz Beats, Michael Stipe, Ugo Rondinone, John Giorno, and Massimiliano Gioni.

For this colorful engagement, we proudly served as entertainment producer, including talent buying, talent management, on-site management, and technical oversight. Now in our third consecutive year of producing this event, we are grateful that New Museum continues to choose to partner with us to deliver quality results.

To learn more or join, please visit http://www.newmuseum.org

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