Casper's Pop-Up Shop opens on the Coolest Block in America
April 2016. Los Angeles, Casper on Abbot Kinney
Online mattress retailer, Casper, opened their first-ever pop-up shop on the “coolest block in America” on Abbot Kinney. The intimate shop offered curious customers the opportunity to test out the available online-only mattress and simultaneously provide insight into what a brick and mortar solution could look like for Casper.
An eye-catching mural on the front facade of the shop drew in local passers-by and also acted as a billboard on the popular Venice thoroughfare. As guests entered, they were greeted in the foyer by Casper staffers who scheduled 15-minute “naps” or trials for any interested customers and offered insight into Casper’s history, brand, and answered any questions. Guests were then invited to take a private nap on the Casper mattress in a custom-created canopy tent. Following the trial, guests were invited to a sunny patio space to relax & reflect on their experience and enjoy light refreshments.
The experiment was so successful that Casper extended the store’s run by 50%.
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