Empire in Rio on the Eve of the Olympics
August 2016. Rio de Janeiro, Sugarloaf Mountain & Copacabana Palace Hotel
One the eve of the 2016 Olympic Games, Empire kicked off the festivities by producing two high-profile reception events for Worldwide Olympic Sponsors Panasonic and Bridgestone.
Panasonic’s reception event took place on top Sugarloaf Mountain, a UNESCO World Heritage site. Empire proposed and secured this venue for not only the reception party, but also as a technology showcase called the “Panasonic Stadium of Wonders”, which will be open to the public throughout the Olympic Games. Sugarloaf is also the site of the Empire-produced Panasonic Find-Your-Dreams CityCam web activation featuring Neymar Jr., which can be seen here: http://find-your-dreams-rio2016.panasonic.com/2016/
Guests arriving at the reception via cable car were treated to the vaunted panoramic views of Rio, including Copacabana and Corcovado Christ the Redeemer. Following a dramatic sunset, the party began. Entertainment planned and delivered by Empire included a live Bossa Nova band and performance by 20 Samba dancers and musicians, including the 2016 Queen of the Rio Carnival, Clara Paixão.
At the same time, down on the Copacabana Beach at the famed Copacabana Palace Hotel, Empire helped new Worldwide Olympic Sponsor Bridgestone celebrate their first summer Olympics with live performances by Bossa Cuca Nova and São Clemente Samba School.