SK-II Masterpiece Pitera Collection Global Launch

September 2016. Tokyo

SK-II launched its most luxurious innovation yet, the new Masterpiece Pitera Collection, at a prestigious event in Tokyo. P&G Singapore partnered with Empire Entertainment Japan to produce the launch event on September 27, 2016.

SK-II Brand Ambassadors Kaori Momoi from Japan, Nini from China, Anggun from Indonesia, Jeab and Quan from Thailand, Rebecca from Singapore and various media and influencers from Asia witnessed the birth of the iconic and precious collection that represents the ultimate in prestige skincare. Themed around “Bespoke Luxury”, the customized journey was designed to immerse guests in SK-II’s greatest innovations from the new Masterpiece Pitera Collection.

SK-II muses Kaori Momoi and Nini glamorously kicked off the launch event for the crowd of media and influencers. The SK-II Masterpiece world was presented through an interactive presentation and demo sessions led by SK-II experts.

Empire Asia’s Tokyo and Hong Kong offices supported the client in China and Japan to secure the event venue, design the spaces and guest journey, and manage all event logistics including catering and stage management.

Through our key offices of New York, Los Angeles, Tokyo and Hong Kong, Empire is ideally suited to effectively and efficiently deliver luxurious event productions around the world.

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