ContextMedia: Health's Annual Fall Party
October 2016. New York City, IAC Building
For the second year in a row, Empire produced ContextMedia: Health’s Fall Agency Party at the IAC Building in New York City. Completed in 2007 by architect Frank Gehry, the IAC Building featured the world’s largest HD screen at the time in its lobby, where the event was held. Guests mingled and danced while engaging with ContextMedia’s digital platforms throughout the space.
ContextMedia is a health information services company which builds digital media technologies to deliver lifestyle education to patients to improve health outcomes. The company empowers healthcare professionals to engage patients while curating content personalized for each member office. It is the fastest-growing company in the industry, offering sector-leading technology to their customers.
Upon arrival, guests were welcomed by the IAC’s massive 120 feet video wall, which displayed digital context throughout the night. They were also greeted by an interactive media column that allowed guests to use the technology first hand and customize their experience.
Among these installations was a seated photo booth, digital graffiti wall, and customized Snapchat filter. Once guests took photos, they could share them in real time to their social media accounts with #CreatewithCMH via the interactive custom-designed sharing station. Guests could also draw images on the digital graffiti wall that appeared on the media wall that spanned the entire lobby.
Entertainment for the night was provided by DJ PS1, a native New Yorker with a passion for deejaying and music production. DJ PS1 has spun at some of New York City’s top night clubs including Cain, Pink Elephant, Marquee, and Avenue. At 18, he embarked on a nationwide tour and hasn’t stopped since.
Empire is proud to produce conferences and events for some of the world's leading healthcare and technology companies.