A Showcase Event for the New Pier 17 / Seaport District NYC Rooftop for The Howard Hughes Corporation
December 2017. New York City, Pier 17, Seaport District NYC
On December 11, 2017, The Howard Hughes Corporation partnered with Empire to present a holiday event to showcase the brand-new Pier 17 rooftop, located at the Seaport District NYC. Before a panorama of nighttime views overlooking lower Manhattan, the East River and iconic Brooklyn Bridge, esteemed clients, employees, and friends christened the rooftop, opening the newest chapter in this historic location.
This was the first event held at the new Pier 17 building, which began construction in 2014 after the previous building was damaged in Hurricane Sandy. Guests to this special event were invited to preview the new building and its one-of-a kind rooftop space, which was partially-tented for the event.
Guests arriving at the pier were greeted by a candlelit walkway leading them up to check-in. Upon disembarking on the rooftop, guests stepped into an elegant, all-black main space glowing with blue Astera light tubes designed to maximize the views of the skyline. Onstage, Vargas Productions & the BSKI Band kept the energy high with alternating sets of DJ-spun tunes and popular dance hits.
The interior space was flanked by two clear navi-trac tent structures, allowing guests to enjoy the breathtaking views while they enjoyed built-out lounge spaces featuring a towering Champagne Bar and Bourbon Bar, signature cocktails prepared at the 16’ diamond-cut ice bar by Okamoto Studio, and an eclectic menu of delicious foods provided by Olivier Cheng Catering.
Large French doors and a lighted path of LED tubes beckoned guests outside to the viewing deck to take in the gorgeous views and a live carving of an ice sculpture, while sitting by inviting fire pits overlooking the East River, wrapped in warm blankets and sipping hot apple cider toddys.
Sponsors for the night included Lincoln, who featured a fully-loaded Navigator on the roof, and Heineken.
The night was filled with holiday spirit as attendees danced the night away atop of Pier 17.
Empire is honored to have produced this milestone event in this historic and vibrant new location.
To learn more about Pier 17 and Seaport District visit www.seaportdistictnyc.com