CoreMedia Systems 25th Anniversary Concert featuring O.A.R.'s Marc Roberge and Questlove
January 2018. New York City, Gotham Hall
In January 2018 Empire was proud to work with CoreMedia Systems to produce their 25th Anniversary benefiting the Good Tidings Foundation. The high-profile charity concert featured celebrity talent with the goal of raising funds for the Good Tidings Foundation, a children’s charity that looks to equally support arts, education, athletics and dreams for youth from communities of need all over the country.
Guests were welcomed to Gotham Hall, meticulously decorated in jewel-toned hues of blue and green velvet with gold accents to complement the golden dome of the 19th century building. Empire transformed the historic former bank into a sleek and modern lounge with a smoking room luxe atmosphere. Over 700 attendees enjoyed passed hors d’oeuvres, food stations and specialty cocktails along with a photo booth activation, silent auction and an interactive digital graffiti wall.
The concert featured upbeat music from DJ Natasha Diggs, a main stage performance from Marc Roberge of O.A.R. and friends, and guests danced the remainder of the night away to tunes from famed DJ Questlove.
The host of the event, CoreMedia Systems, Inc. develops and supports CoreDirect, the advertising industry’s most widely used direct-response media management software. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize direct response media campaigns.
Glenn DeKraker, the company’s founder and CEO, addressed the crowd along with Larry Harper, the founder of Good Tidings, who invited famed New York Yankees pitcher, CC Sabathia to the stage to say a few words about the Good Tidings Foundation and announce their latest project in the Bronx to refurbish a Boys and Girls Club. During the evening, CoreMedia graciously presented a check of $334,000 as a donation to the Good Tidings Foundation, raised through the generous contributions of clients and friends in the direct response industry.
Empire served as the overall event producer, coordinated all logistics, catering, décor, talent acquisition and coordination, technical production, program, staffing and onsite management. Empire was proud to partner with CoreMedia Systems (www.coremedia-systems.com) to support the Good Tidings Foundation. To learn more and donate to the Good Tidings Foundation, please visit www.goodtidings.com.