October 2018. Tokyo, Hikarie Hall
On October 8th, adidas Japan launched AM4108, a new footwear line designed with ATMOS, a prominent Japanese streetwear and sneaker boutique based in Tokyo and manufactured in adidas SPEEDFACTORY. This footwear was launched at an event called ATMOS CON organized by ATMOS in Hikarie Hall in Shibuya, Tokyo. Empire designed this booth and customer experience including the short, but unique video captured by a robot arm and a tote bag customization service which was was present at another SPEEDFACTORY related event held in September.