Bravo's Project Runway Premiere
March 2019. New York, Vandal in New York City
After a 10 year hiatus, Project Runway will return to Bravo revamped and better than ever with a new host, mentor, and judges. Airing it’s 17th season premiere on Thursday, March 14th 2019, this culturally iconic television show features 16 designers showcasing their innate talent for fashion design in a nail-biting reality experience not to be missed. Bravo Media called on Empire to produce a highly glamorous bash to welcome the show back to its originating network.
The momentous premiere was celebrated by the show’s judges Karlie Kloss, Christian Siriano, Brandon Maxwell, Elaine Welteroth and Nina Garcia at Vandal in New York City. Drawing inspiration from the venue’s decor featuring world-renowned street artists, Empire designed five rooms with creative and bold activations for the 250 guests to explore. Upon entry, guests were immersed in a fun-house inspired checkered room with Bravo’s Project Runway logo stretching across the wall in black & white. Once inside, a hallway of dress forms inspired by those used in the show drew guests into the main event spaces.
Red carpet festivities and guest arrivals were accompanied by custom stenciled cocktails and passed hors d’ouevres. A velvet curtain entrance to the next room revealed a runway with an eye-catching LED arch and floor-to-ceiling images of the judges. Among the activations were two live art performances; The Bumby’s anonymous “Fair and Honest Appraisal of Your Appearance,” and Once Upon a Laurén & Jen Mussari live painted custom, branded make-up pouches.
Another room installation featured a full size bar cart adorned in florals and foliage, the perfect backdrop for a celebrity and influencer photo op. The cart, surrounded by accessory walls filled with metallic heels, boxes and notions, transported guests to the work room familiarly seen on the program.
In the main party room, guests enjoyed passed hors d’oeuvres and food stations inspired by street food from Chile & Barcelona. DJ Hannah Bronfman kept the crowd dancing all night long, especially the contestants!
Before screening the never-before-seen clip of Season 17, NBCUniversal Lifestyle Networks’ President Frances Berwick and new Project Runway host Karlie Kloss gave brief remarks about the show while guests continued the fun until the end of the night.
For more on Empire’s past work with Bravo Media, please click here.
Empire is a leading producer of premieres for television, motion picture and other media & entertainment clients.