Target Financial Community Meeting 2019

March 2019. New York City, 583 Park

Target once again called on Empire to produce their 2019 Financial Community Meeting – an annual presentation to analysts and media held at 583 Park in Manhattan. Target reported on their 2018 earnings and growth as well as their plans for the remainder of 2019 and beyond.

Doors were opened to guests an hour prior to the start of the meeting, giving them time to dine on a catered breakfast and mingle with their peers. Opening remarks were briefly given by John Hulbert, Target’s EVP of Investor Relations. John was followed by Target CEO Brian Cornell who spoke on the company’s successes and growth from past year as well as where he would be driving Target in the coming years. Brian was followed by CFO Cathy Smith and COO John Mulligan who spoke on the investments Target has made and will make, ongoing innovations that build on the durable model they have created over the past two years, and improvements that have been made and will continue to be made to their guest fulfillment services. The presentation was brought to a close with Brian Cornell, once again, taking the stage to sum up what they had spoken on that morning and to reaffirm Target’s goals for the future.

Immediately following remarks by Cornell, Hulbert, Smith and Mulligan, CNN tweeted a link to an article that commented ‘Target had its best year [in 2018] since 2005’ which truly captured the feeling in the room.

After the presentation, Cornell remained onstage for a Q&A segment where guests were given the opportunity to personally interact with Cornell and all of the other Target Leadership Team.

Following the general attendee Q&A session, select media personnel were invited to enjoy a casual lunch spread followed by a more intimate on-the-record Q&A session between the media & Cornell.

In addition to the remarks given by the Target Leadership Team, Cornell participated in one-on-one interviews with CNBC, Bloomberg, and Yahoo! Finance to further discuss their successes.

Empire worked closely with the Target Creative team to bring the brand to life in a very sleek and modern aesthetic. Guests were seated in white chairs, at white tables with a Target-red agenda for the meeting adding a splash of color to the room. Empire also fabricated a custom built 5-foot high by 20-foot long frosted plexiglass stage scape with a white Target bullseye to act as the backdrop on stage.

In addition to the room & stage design, Empire managed all technical aspects of the program, as well as catering, venue logistics and permitting.

Empire is very proud to once again collaborate with Target, a Fortune 50 company, to create and execute this top-tier business communication event.

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