MAC Spring Influencer Trip 2019

February 2019. Tokyo, Terrada Warehouse, Case B

To welcome their brand new product line, MAC, with the help of Empire Entertainment Japan, created a two day spring collection preview in Tokyo.

Around 40 beauty influencers from more than 10 countries gathered during fashion week and were the first to experience the brand new MAC product line. The two day MAC spring collection preview was filled with many instagrammable moments and exciting events around the corner.

Held at the Terrada Warehouse Case B, our influencer guests entered into a colorful lobby with four distinct doors. Each room introduced a unique new product— the art library room, the mirror sakura room, the outer space room and the cloud room— took our influencers to four different worlds. Make-up demonstrations, lip workshops, drinks and specifically designed treats also gave guests an excellent opportunity to experience and learn about the new MAC product line.

Some of the influencers were also invited to YouTube Space Tokyo to have a special make-up video created for their own YouTube channel.

Empire was responsible for the hotel coordination, transportation arrangements, logistics, venue sourcing and coordination, model casting, operation staff management, backstage management (hairstylist, seamstresses), special catering curations, giveaway productions, photography of both events which involved documenting and taking beauty portraits, video production of the event, influencer’s beauty demonstration and talk session videos.

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