Red Bull: Playing it Old School

June 2019. Japan

Red Bull Japan was recently looking to produce a television documentary about Japanese technology that spoke to its youthful audience. The story: How Japanese products like the Technics SL1200 turntable contributed to the birth of hip hop and how the Sony Walkman led to the “Personal bubble phenomenon.”

Empire’s staff film producer/director, Bruce Nachbar, worked with Strategy SET, a Tokyo-based creative agency, to produce and direct a film that told the story of the cultural upheaval brought about by these technologies and how music creation and consumption were changed forever.

The 44 minute long, feature documentary included interviews with artists, historians and many of the players who witnessed the transformation first hand as well as vintage footage and music.

Check out Playing it Old School:How Japan changed the world at:

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