Estée Lauder: Beautiful Belle Wedding Weekend
October 2019. New York, Madison Avenue
As Presenting Sponsor of Wedding Weekend on Madison Avenue, Estée Lauder brought a series of fragrance-related events and activations to engage with brides to be.
The Lowell Hotel’s restaurant Majorelle provided an enchanting atmosphere for brides-to-be to engage in fun activities to help them prepare for their big days.
Brand Ambassadors offered samples of Estée Lauder fragrances, Beautiful Belle and Beautiful Belle Love. In addition, Carson Kressly from Say Yes to the Dress gave bridal consultations, guests participated in fragrance sampling and bouquet making with Belle Fleur, and a Master Class tutorial with French it-girl beauty blogger and Estée Lauder Global Beauty Director, Violette.
Additionally, arranged along seven blocks of Madison Avenue’s busiest shopping areas, stood ten floral installations featuring luscious florals cascading from oversized golden gift boxes each bearing the hashtag #lovebreaksallrules.
Empire was thrilled to support Estée Lauder with this tastefully branded, weekend long series of chic wedding weekend activations.
Empire is a leading producer of experiential marketing events for some of the world’s most coveted luxury brands.