Krispy Kreme Times Square: A Virtual Sweet Peek

August 2020. New York City, Virtual Press Event

As a sweet surprise amidst the pandemic, Krispy Kreme announced that its first global flagship shop – the highly anticipated Times Square Flagship Shop located at 1601 Broadway (at West 48th Street) – is scheduled to open in NYC on September 15, 2020. The 4,500-square-foot shop will deliver an immersive Krispy Kreme doughnut theater experience, including hot and fresh Original Glazed Doughnuts produced inside the shop 24 hours a day.

Empire was brought on board to produce and livestream the Sweet Peek virtual tour for press on August 25, 2020. In showcasing the flagship’s deliciously interactive and one-of-a-kind hot doughnut experience, Empire worked closely with the FleishmanHillard team to create and develop the run-of-show, storyboard, and script to highlight all of the shop highlights.

Empire’s scope of work also included talent advance and rehearsals, technical production, live broadcast, motion graphics, and filming & editing of footage into the virtual experience.

Empire is delighted to have worked with Krispy Kreme and FleishmanHillard to help bring more joy to the heart of New York City.

Please visit the Krispy Kreme Times Square shop starting September 15!

For more information on Virtual Events and to request a copy of the Empire Virtual Events Guide, please contact us at

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