Tubi NewFront 2022
May 2022. New York City, Glasshouse
The reviews are in for this year’s NewFront presentations, and it’s official, Tubi’s NewFront was a hit. MediaVillage’s Simon Applebaum assessed what worked and didn’t work across each presentation, and reported that when it came to Tubi’s, “there was nothing that didn't work."
Tubi, FOX Entertainment’s free ad-supported video on demand service (AVOD), joined dozens of other leading tech and entertainment firms for the triumphant in-person return to the IAB’s biggest annual event series. Empire has worked with FOX’s world-class creative services team for decades, so it was no surprise when they reached out to work with them and the Tubi team to produce their first simultaneous in-person and virtual NewFront event, welcoming 170+ in-person guests plus a dual livestream to an additional audience of 2,000+ media buyers and planners.
The Tubi NewFront began with guests arriving to Manhattan’s West Side to a fully branded experience in the newly opened modern Glasshouse venue. Past a swift check-in, Covid compliance and badging process, guests stepped out of the 6th floor elevator to breathtaking views of the Hudson River through floor-to-ceiling windows. Once inside, guests enjoyed a cocktail experience in a fully Tubi-branded living room environment complete with a series of stations where they could test drive Tubi’s interface and content offerings on iPads and various smart devices. Celebrity DJ and media personality Nick Cannon provided an upbeat soundtrack to the pre-show while the red carpet and step & repeat hosted Tubi’s VIPs.
Guests were then welcomed into a specially created immersive theater to view the stage program which featured both in-person and pre-recorded presenters. Screens surrounded the entire audience, immersing them in the Tubi interface and mimicking the look and functionality of the dynamic platform. As host Vivica A. Fox and a series of Tubi executive speakers appeared, guests were transported into environments representing the breadth and depth of Tubi’s content catalog of over 40,000 films and television series. These environments included riding horses in the wild west with Brad Pitt, romantic walks in Paris and even a world stage soccer game experience with Réal Madrid. The concise 45-minute program with sizzle videos, surround motion graphics, live moments and surprises conveyed to the audience the reason why Tubi is experiencing explosive growth and is positioned for much, much more.
After the stage program and after-party ended, guests were greeted by a Tubi-branded double decker bus to shuttle them to their next destination.
Empire worked closely with Tubi Ad Sales Marketing, FOX Creative Services, Glasshouse, Relish Caterers and many other partners to deliver the program. Empire’s scope of work included overall concept ideation, scripting, screen content and graphics production, technical design and management, stage management and overall logistics.
Empire was extremely proud to collaborate with Tubi on this year’s NewFronts event and looks forward to collaborating with Tubi as they grow for years into the future.
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