The L Word: Generation Q Viewing Parties

January 2023. New York City & Los Angeles, Henrietta Hudson & The Semi-Tropic

SHOWTIME® continues to be a pioneer in LGBTQ-inclusive programming and has carried on making these often overlooked stories accessible to the masses through their hugely popular revival, The L Word: Generation Q. This reboot has something for everyone by bringing back some of the original show’s favorites as well as a new, younger cast to relate and empower this new generation of queer youth.

This winter, SHOWTIME® called on Empire again to help promote the third season of The L Word: Generation Q by enhancing a series of 10 weekly viewing party events in New York and Los Angeles leading up to the season finale. Empire sent brand ambassadors, L Word swag, and custom-made neon signs to each location. The wedding-themed finale viewing parties featured additional enhancements including temporary tattoos, a photo booth, and even a wedding cake for guests to enjoy afterwards.

At Henrietta Hudson in NYC and The Semi-Tropic in LA, fans were treated to surprise attendance from many of the show cast including Jacqueline Toboni, Jamie Clayton, Jordan Hull, and Rosie O’Donnell, as well as appearances by celebrities such as Chrishell Stause and Fletcher. SHOWTIME®’s enhancements to the weekly viewing parties brought in record attendance at the bars, peaking at around 650 total guests for the finale episode watch parties in New York City and Los Angeles.

The third season of The L Word: Generation Q is available on-demand on SHOWTIME.

Photo Credit: Alberto E. Rodriguez/SHOWTIME®

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