Empire Delivers Sugar Ray, Marco Tempest and Others For Technology Company Annual Global Summit
Every year, a top global software and technology company brings together nearly 15,000 of its employees from around the world to attend its multi-day global summit. For this year's meeting held at both the New Orleans Convention Center and the New Orleans Superdome, Empire was contracted to secure all of the talent for the conference within the client's specific creative theme.To kick off this incredible meeting, Empire was challenged to deliver a performance that would capture the imagination of the attendees and introduce the overall meeting theme of recognizing and actualizing potential. Empire discovered and presented 10-year old prodigy violinist, Jeremy Cushman, who played an inspiring solo supported by video projection, aerialists, dancers, and spectacular pyrotechnics. This performance received a sustained standing ovation and exceeded the client's wildest expectations for setting the right tone for the meeting.
For this massive undertaking Empire also booked a wide variety of leading-edge talent including world-renowned technology illusionist Marco Tempest who opened general sessions to over 7,500 attendees, New Orleans-style jazz band The Flying Neutrinos performed the walk-in music, aerial troupe AntiGravity (who flew 4 performers up 150 feet over the heads of the astounded attendees), and for the 'All Night Party' multi-platinum rock group Sugar Ray performed a headline concert followed by a breakbeat dance set by UK artist DJ Rap.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
