Syndicated National Television Association Conference
For the first annual Syndicated National Television Association Conference evening reception, Empire transformed a generic hotel ballroom into a sophisticated, elegant and exclusive nightclub/lounge. The ballroom was draped entirely in white fabric to create a blank slate and was filled with white square banquet tables, white square airport high tops and custom made white square ottomans. At the center of the room a 36’ x 24’ white bar stood with a giant white island in the center. Atop this island an array of white televisions displayed the color bar pattern that Empire brought to life through computer animation. Throughout the room the colors on the monitors were picked up and emphasized with bright bouquets of yellow, red, green and blue flowers, colored martinis containing lighted ice cubes, colored pillows, and extensive décor lighting. Along one wall, Empire printed and hung an image gallery consisting of 21 6’ X 4’ marketing images from various top syndicated television programs which were promoted at the conference. Comfortable lounge areas of low ottomans and stools were grouped around a dance floor and stage upon which a live band performed and a DJ spun dance music in front of a fiber-optic light curtain that changed colors throughout the evening.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
