Harry Potter and the Chamber of Secrets Premier Party
When client J. P. Morgan held a special family premiere event at SONY Lincoln Plaza cinemas for the release of the first Harry Potter film, Empire was contracted to create a magical, thematic reception at the adjoining Reebok Sports Club for 600 people. For this parents & children event, Empire created a custom entry façade of THE HOGWARTS SCHOOL OF WITCHCRAFT AND WIZARDRY. Once inside Empire designed, produced and staffed a series of children's craft & magic areas which included a "Design your own Magic Wand," station and an area where children could learn to do sleight-of-hand magical illusions themselves. Thematic Buffet Decorations that included clusters of magic wands, wizard hats, volumes of books, owls, golden chalices, eyeglasses, quidditch, broomsticks, the Invisible Cloak, and the Sorting Hat. Empire also provided an entry façade that guests passed through on their way into the movie theater.
Empire often works with clients like J. P. Morgan to create exciting and innovative customer loyalty events that have a real, positive impact on our client's bottom lines.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
