Empire Produces a Major Motion Picture Release Party with a Unique CIA Theme
For the release of a major motion picture with a CIA theme, Empire deftly navigated the sensibilities of post-9/11 New York, and simulated a CIA training environment at New York's Pier 88 Passenger Ship Terminal for the premiere party. The event, hosted by the filmmakers and attended by the movie's A-list stars, featured lighted map tables whose surfaces were enlarged, high resolution satellite reconnaissance imagery, a central bar featuring live and pre-selected digital surveillance imagery, guest activities that included martial arts training, polygraph testing, handwriting analysis, speed chess, and an authentic spy gear showcase where guests could try the latest in intelligence agency technology. For this high-profile event, Empire handled every aspect from venue selection, decor & design, to staging, sound, lighting, entertainment, and activities
Empire is a leading producer of motion picture premiere events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
