Automobile Club of America Annual Delegates Meeting
For the Automobile Club of America's annual delegates meeting, Empire partnered with Ronnie Davis Productions and caterer Great Performances to co-produce a remarkable evening of entertainment designed to complement the historic surroundings of the Ellis Island Immigration Museum. As guests arrived via ferry, they were greeted by a group of children waving flags of many nations. At cocktails, guests were entertained by a stride pianist dressed in sleeve garters and suspenders playing music from the early twentieth century. Upstairs in the main hall, guests entered to a sumptuous dinner for 600 and were greeted by a singing choir of 30 members onstage. The choir then harmonized to support a dramatic reading of the 1883 Emma Lazarus poem "The New Colossus" that is engraved on the Statue of Liberty ("Give me your tired, your poor, your huddled masses yearning to breathe free..."). Following the dinner, guests enjoyed an uplifting performance by Irish Tenor, Ronan Tynan, who sang songs about the immigrant experience and concluded with a rendition of God Bless America with the backing of the choir that brought the audience to their feet to sing along.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
