A leading financial services company's client conference
For the 2nd consecutive year, Empire was privileged to work for one of the world's largest financial services companies on a client conference targeted towards Chief Financial Officers of major corporations. For this program, which was held in Chicago, IL, Empire was contracted to contribute a variety of creative elements that would add overall value to the conference. Empire provided elements ranging from design and construction of a general session set reminiscent of Frank Lloyd Wright's architectural work in Chicago, to the design, construction, and installation of a client resource center and email bank also inspired by concepts of architecture and design.
Empire was also responsible for producing two nights of Chicago-style entertainment. The first night featured the Second City sketch comedy & improvisation troupe and the second night was held at the Field Museum where The World Champion Trinity Irish Dancers performed and received multiple standing ovations. Empire also provided speakers for the conference including the Honorable Rudy Giuliani, Dr. John Sullivan and aging / demographics expert Dr. Ken Dychtwald. Empire was awarded this program for 2003, to be held in Las Vegas, NV.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
