The Elizabeth Glaser Pediatric AIDS Foundation's Kids For Kids
For the fourth year in a row, Empire Entertainment served as event producer for The Elizabeth Glaser Pediatric AIDS Foundation's Kids For Kids event. This star-studded event took place at New York's Wollman Rink, which is located in the heart of Central Park. For this large, upscale event, Empire designed and supervised every aspect of the production from tenting, staging, and entertainment, to permits, activities, and security. Empire took on the formidable challenges of heavy rains and flooding to make the show go on. The 2002 Kids for Kids event was attended by over 2,000 people and featured games and activities hosted by over 100 celebrities including Richard Gere, Zhang Ziyi (from Crouching Tiger, Hidden Dragon), Michael Douglas, Carmen Electra, Al Franken, Natalie Portman, Caroline Rhea, and many others. This year Empire booked the musical guest, J Records recording artist O-Town. In past years, Empire has delivered headliners including Mandy Moore, Eden's Crush and Destiny's Child.
Kids for Kids 2002 was chosen by industry publication BizBash as one of the Top 100 Events of 2002.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
