Empire Presents Elizabeth Taylor: My Love Affair with Jewelry
Working with leading event designer Colin Cowie, Empire Entertainment helped to produced Instyle Magazine's book launch of Elizabeth Taylor: My Love Affair with Jewelry at prestigious auction house Christies with a party and charity auction benefiting the Elizabeth Taylor AIDS Foundation. In addition to providing audio and visual support, Empire created multiple digital projection presentations of the jewels up for auction, including images from Elizabeth Taylor's book. Among the many notable celebrities in attendance, Sir Elton John introduced Elizabeth Taylor, who presided and bid on several of the jewels herself, at one point bidding against Caroline Rhea. To accommodate the last minute request by the client, Empire secured a camera crew to provide image magnification and live feed to the many television news crews outside the venue. Empire has been privileged to work with Colin Cowie Lifestyle for many years.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
