Empire Delivers Phil Collins, Billy Crystal and others for Automotive Company Annual Dealer Meeting
For the fourth consecutive year, Empire partnered with Kaleidoscope Productions to contract the talent and related production logistics for the annual dealer meeting of one of the world's largest automotive companies. This year's meeting was held at the Los Angeles Staples Center, and Empire's mission was to secure acts of the highest caliber to fill the roles of host/emcee, concert headliner, and star of the short films played during the general sessions. The talent had to reflect the client-established Academy Awards theme, exceed the expectations of senior management, and be consistent with the company's conservative culture. The result - Billy Crystal's clean, yet witty comedy and interactive repartee as host/emcee was rivaled only by an awesome 90-minute concert by international musical superstar Phil Collins.
The short films, featuring multitalented film and television star Jim Belushi, were extremely well received. As a last-minute addition, Empire arranged for comedian Kevin Nealon who in tandem with Billy Crystal, brought down the house with a hysterical performance satirizing Arnold Schwarzenegger. When it comes to securing the world's best known talent, more corporations turn to Empire Entertainment than any other firm.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
