Fashion Show Featuring Antigravity to Showcase Mazda Speed cars & Accessories
In another example of creative cross-fertilization between industry-specific event forms and the fusion of Empire's creative, talent & production expertise, Empire produced a stunt-oriented fashion show for an automobile manufacturer to help them launch their new line of sportswear and accessories along with a new vehicle. The event was held in conjunction with the New York Auto Show at New York's notoriously challenging Jacob Javits Center. For this high-energy, one time only press event, aerial/acrobatic troupe Antigravity provided both audience thrills and the runway models to style the new line, Empire supervised all staging, sound, lighting, image projection, technical design & rigging, union labor negotiations, talent, stage management, music, costuming, choreography and special effects including a surprise vehicle reveal.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
