Star Wars Episode II Attack of the Clones Charity Preview Screening
As part of the First Annual Tribeca Film Festival, a star studded premiere charity screening of Star Wars Episode II: Attack of the Clones was held at New York's Embassy Suites. The event, held to benefit the Children's Aid Society, was held immediately prior to the film's first New York screening and attracted over 1000 children and VIP guests including Natalie Portman, Denis Leary, Susan Sarandon and Michael J. Fox. For this event Empire provided a team of amazing face painters to transform children and adults into Star War characters as well as some of New York's top swordsmen and women who, costumed in authentic Jedi garb, did battle with real light sabers throughout the party on catwalks high above the event floor. Another highlight of the event planned and executed by Empire was the Jedi Training camp where the children were taught some authentic Jedi moves and received their very own light sabers upon graduation.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
