The Wallflowers perform an intimate show for 1,000 technology investors
In November 2001, Empire presented Grammy Award-winning artists, The Wallflowers featuring Jakob Dylan to entertain 1,000 attendees at the conclusion of a three-day business conference for a European Investment Bank. This spectacular show was held at The Pavillion at The Arizona Biltmore Resort & Spa, Phoenix Arizona. The Wallflowers, an awesome roots-rock band fronted by Bob Dylan's song, Jakob, performed for over 75 minutes, playing many of their hits from their album One Headlight Missing and several cover songs. This amazing performance was very audience interactive as Dylan brought an attendee up on stage to sing David Bowie's "Heroes" alongside him. The event was produced in collaboration with Susan B. Green Associates.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
