2nd annual Tribeca Film Festival / Family Festival
For the 2003 Tribeca Film festival, Empire Entertainment was again engaged to produce the festival's largest single component, the Family Festival, which drew an estimated 300,000 visitors over the course of the one day event. This year's family festival encompassed more than 10 blocks of TriBeCa and incorporated a series of large sponsored pavilions and many smaller vendor tents, outdoor stages and activities. Empire Entertainment managed the entire event and provided virtually all services including tenting, permitting and street closure, community relations, integration with city agencies, security, electrical power distribution, decor, staging, sound, lighting, labor, bathrooms, street cleanup, video and A/V, event design and layout, stage management, etc. The key features of this year's event were a reading room and library by Scholastic which again featured storytelling by Whoopi Goldberg and others, a Bloomberg pavillion, a DJ station where children could learn to scratch and mix music, a Starbucks Coffee House pavillion which featured a full afternoon of live talent, a General Motors pavillion which featured an exhibit on hydrogen fuel cell technology and a futuristic hydrogen vehicle, an American Express pavillion where children created crafts, an additional arts & crafts pavillion where children could draw, paint and assemble collages and sculpt, and a Puppetville world which included a series of puppet performances. There were also approximately 50 tents for local merchants, restaurants and crafts people. Another feature of the event included a Tennis area by the USTA, a basketball area operated by the New York Knicks, a fencing area, giant street chess, sidewalk chalk painting, a public art mural, a face painting area, a kite making workshop, jewelry making, and dozens of other activities. There was also a main stage and 5 satellite stages where performances happened throughout the day as well as more than 100 street performers who entertained children and families continuosly throughout the event.
Empire is a leading producer of sponsored events and is proud to be part of the innovative team that presents the TriBeCa Film festival.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
