Worldwide Beverage Company's Global Incentive Awards Dinner

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June 1, 2003

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For the 2003 worldwide incentive program awards dinner of a top global beverage company, Empire again worked to provide this longtime client with compelling interstitial entertainment with global appeal to break up sections of the awards presentations. In an enormous tent on the grounds of the company's worldwide corporate headquarters, Empire presented the modern circus ensemble Cirque to perform a series of dynamic segments that inspired and entertained the audience and perfectly suited the global themes. Performances included 3 female contortionists, a tandem balancing act called Rolla Bolla and the Tower Strength trio, a stunning hand balancing/strength performance. Extraordinary set & lighting design by Kaleidoscope Productions and decor by Bardin & Palomo combined with the performances to create an atmosphere of pure fantasy. Following the awards program, Empire again delivered top funk & R&B dance band Eturnity to rock the audience and keep them dancing until the end of the night.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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