Grammy Award Winner Sheryl Crow performs for Technology Investor conference
It's not often that corporate concerts are reviewed in major publications like The New York Times, but when Empire produced Grammy-award winning singer, Sheryl Crow, the business editor couldn't resist including a story entitled, "A Technology Crowd is Soothed by Song." The piece, which appeared in the business section of the Sunday New York Times, included... "There is a challenge to cheering up a bunch of downtrodden technology investors...but [Empire's client] may have found a way." ... "Ms. Crow ...belted hits like "Leaving Las Vegas" and "My Favorite Mistake." She and her band clearly brightened the mood of 1000 ... attendees from Palo Alto to Wall Street." The New York Times, 12/3/00. Sheryl Crow's rocking set and band not only brightened the mood but will be remembered as one of the most dynamic and hard rocking parties of the Internet boom years.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
