Twentieth Century FOX's International Retail Summit
When Twentieth Century Fox held their International Rental Summit, which brought together over 140 Fox clients from 17 countries, Empire Entertainment was chosen to be the producer of the entire conference. The three day, multi-function program was held in mid-December and included general sessions that explored emerging trends in the international distribution of filmed entertainment, and previewed forthcoming video releases such as "X-Men," "Me, Myself & Irene," "Bedazzled" and "Big Momma's House" among others. The presentations required simultaneous translation into 7 languages. Empire Entertainment provided full-service management of this program including site selection, contracting the Four Seasons Hotel, destination management, banquet supervision, theme attendee activities such as helicopter tours and "Cosmic Bowling" and all aspects of the design, staging and production of the business sessions as well as all entertainment. The challenge: To excite, inspire and entertain top customers from around the world in the entertainment industry who have seen and done everything. The result: in the words of Fox senior management, Empire's work created "The best Summit yet!"
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
