M*A*S*H DVD Release on The Today Show
When 20th Century Fox sought to use a segment on the Today Show featuring original M*A*S*H* motion picture actors Elliot Gould, Tom Skerret and Sally Kellerman to promote the DVD release of the M*A*S*H* movie, Empire was hired to create a background for the segment. Working with limitations such as a small space on the Today Show set and an extremely short amount of set-up time, Empire created a realistic and convincing background that properly set the stage for the interview and created a visual that helped FOX to accomplish the promotion it sought. The Today Show segment aired on January 9, 2002.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
