Empire provides Microsoft MSN 'Butterflies' for MacWorld Event Marketing
For the 2003 MacWorld convention at the Jacob Javits Center, Empire was contacted by West Coast events company Milligan Events to provide suitable actors to play the role of MSN Butterflies to assist Microsoft in their event marketing efforts for this online service. Empire was able to quickly cast, costume, brief and direct three terrific, New York-based actors experienced in playing 'Brand Ambassador' roles. The client was thrilled with their enthusiasm, professionalism and can-do attitude.
Empire is a leading resource to communications firms in the casting, costuming, directing and deployment of brand ambassadors for street marketing campaigns.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
