Empire Entertainment produces Brian Setzer Orchestra in New Orleans Super Dome
For the all night party of a global technology company, Empire booked and coordinated a performance by rockabilly legend and Stray Cats leader, Brian Setzer and his Orchestra. For this performance at the Louisiana Super Dome for almost 14,000 attendees, Empire provided a high-energy headline concert that perfectly suited the audience, the setting and the House of Blues-style rock and roll party atmosphere that the client wished to achieve. Brian Setzer and his Orchestra performed Stray Cats hits like "Stray Cat Strut" and "Rock This Town" as well as rock and swing covers like "Mack the Knife" and "Brand New Cadillac." Dressed in leopard print jackets, the orchestra featured two female backing vocalists and moved in tightly choreographed routines that kept the action going. Brian Setzer's rocking guitar work and vocals won over the multinational audience. Empire works regularly on large, complex programs in close collaboration with travel management companies, production and staging companies, decor vendors and venues to ensure smoothly run events. Empire is expert at tailoring it's approach in each of these situations to create the most efficient and positive experience for our clients.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
