20th Century FOX's Moulin Rouge DVD Release
When 20th Century Fox released the DVD version of their critically acclaimed film Moulin Rouge, they called upon Empire to create an engaging, interactive and exciting environment in which they could give the media a first-hand introduction. Utilizing a series of guest rooms on a single floor of New York's Morgans hotel, Empire created highly detailed vignettes depicting various scenes from the film. Media guests were treated to stimulating visual feast as they moved from room to room to experience and view the special features of the Moulin Rouge DVD.As the elevator doors opened on the Moulin Rouge floor, press members were greeted by costumed courtesans who escorted them to the reception salon and then to each of the six viewing rooms as follows: The Entrance, the Reception Salon, the Writer's Garret, Sateen's Boudoir, the Producer's Office, the Spectacular Spectacular Backstage, the Absinthe Bar, and the Moulin Rouge. At the end of their tour, guests were invited to conduct a one-on-one interview with the film's director, Baz Luhrman in a final, richly-appointed suite.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
