Martial arts performance ensemble Art of War helps Novartis to

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January 1, 2003

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In January of 2003 martial arts performance ensemble Art of War performed five major production numbers and four interstitial segments for a Novartis Pharmaceuticals conference produced by MJM Creative Services. The cast of six performers consisted of some of the film industry's top martial artists, including stunt performers from prime time television shows. This outstanding troupe performed in front of an audience of over 600 at the Century Plaza Hotel in Los Angeles.The meeting's theme, "Focus The Power" came to life on three large video screens depicting a full-grown tiger, stalking and running, while narration told the audience, "The greatest martial artists are said to have the Eye of the Tiger. Like the tiger, they know that flawless execution of their strategy demands a relentless focus on their goals..." As the shoji screens slid open, two orange and black clad martial artists, costumed like tigers, furiously twirled staffs before meeting center stage in a combat exercise that illustrated the process of two people learning from one another to expand their knowledge. Later that day, the Art of War troupe performed at the Masters Awards Ceremony for employees who had achieved high goals in the company. The shoji screen at stage left slid open to reveal a martial arts Grandmaster in a black ceremonial uniform. The stage right screens opened and four students in black and orange uniforms entered, followed by a small woman in orange silk. The woman in orange exploded into a gripping wushu performance punctuated by ceremonial drumbeats. Ending her test, she resumed her position in front of the Grandmaster, and ceremoniously exchanged her orange belt for a black belt. Master and student bowed deeply to one another. All of Art of War's performances were met with resounding applause and exclamations of enthusiasm. Art of War is the world's leading martial arts performance ensemble working in the field of customizxed business communications. Art of War also performs at special events and spectacles, and for commercials and event marketing programs.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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