Empire converts Roseland Ballroom NYC into Daddy Warbucks mansion for ABC Television
To celebrate the premier of ABC Television's star-studded version of Annie, Empire was called upon to 'imagineer' an elegant theme. After the screening of the film, over 1,000 guests proceeded to The Roseland Ballroom in New York City, which Empire converted for the evening into the grand and glorious mansion of Daddy Warbucks. The Christmas environment featured at the end of the film was replicated with the use of snow machines that blew snow over iron gates and an antique car that marked the event entrance.Once inside, guests drank eggnog and danced to the sounds of the George Gee Big Band while children decorated gingerbread cookies and opened presents under a giant Christmas tree in the center of the room.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
