Empire Produces Canadian Rock Headliner Barenaked Ladies
When a global pharmaceutical company sought to match a contemporary headline rock act with their young sales force, they turned to Empire Entertainment who delivered one of today's biggest Canadian Rock acts, the Barenaked Ladies. With less than a month between initial direction and the show date, Empire worked switfly to identify entertainment options that targeted the specific demographic needs of the client's audience. Empire's unrivaled talent database enables us to quickly identify all appropriate candidates for any set of demographic parameters.Once the selection of top choice was made, Empire leveraged it's high level contacts in the ever changing world of contemporary music and managed to quickly secure the Barneked Ladies to perform a 90 minute, greatest hits concert. On show day, the Barneked Ladies rocked the audience with over 100 minutes of high energy pop rock including their biggest hit, "If I Had a Million Dollars." The band also participated in a meet & greet with client VIPs and even agreed to sign 100 CDs as gifts for attendees. Other talent that was booked by Empire and featured at this meeting included comedian Greg Giraldo, speaker Lizzy Simon, Bluegrass band The Suggins Brothers, and members of the DeKalb Marching Band who were featured in the motion picture "Drum Line."
Empire continues to be the industry leader in booking and presenting contemporary talent for corporate meetings and events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
