Empire Delivers 'Fraiser' Co-star John Mahoney to Appear in Humorous Industrial Video
When Seattle-based Maverick Productions contacted Empire Entertainment for secure a well-known television figure to appear in an industrial video for a major technology firm, Empire worked swiftly to deliver "Frasier" co-Star John Mahoney. The purpose of the video was to introduce one of the presenting executives. The talent needed to be widely recognized by the audience, had to work within the context of the creative script developed by Maverick, and had to be an experienced actor capable of some degree of improvisation and flexibility in accomplishing the creative vision. Actor John Mahoney, who plays Mr. Crane on "Frasier", performed an originally scripted role in the very humorous video and was able to schedule the one day shoot within 72 hours of confirmation of the engagement. Empire worked to ensure compliance with Mahoney's existing agreements with the producers of "Frasier" as well as proper contracting of replay rights and payment of union dues and benefits with the Screen Actors Guild and AFTRA unions.
Empire is a leading provider of talent for industrial videos, infomercials and commercial projects.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
