Empire Delivers Zap Mama From Belgium To Energize A Global Software Launch
When the world's largest companies take to the stage to launch their newest products, before the watchful eyes of the global technology press, they turn to Empire Entertainment to deliver the right talent.For this particular product launch which was held in New York, Empire assisted our client in identifying and securing the Belgium-based, multi ethnic a cappella group, Zap Mama, to perform their inspiring and powerful world music as a component of the opening sequence. Zap Mama are an ensemble of 5 female vocalists, hailing from Jamaica, Senegal, Zaire, Burundi who are based in Belgium and who perform a blend of Euro-African music in brightly colored costumes. Empire worked directly with the client and their creative agency to integrate Zap Mama's performance into a multi-media extravaganza of video, graphics, lighting effects and stage direction. Empire negotiated for and facilitated the provision of a specially remixed backing track, to which all of the media was timed, while Zap Mama sang powerfully in colorful costumes to underscore the product messages. The collaboration between the client and artist resulted in a colorful, beautiful, memorable and newsworthy introduction of the next version of the world's leading business software products.
Empire is an invaluable partner to businesses looking to match their products and messages to the global talent pool. Our connections to global talent and experience in integrating the art of performances with the science of commerce are the foundations of our business.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
