Red Carpet for Pop SuperStar Avril Lavigne to promote new DVD
To celebrate the release of Avril Lavigne's highly anticipated FOX DVD, "My World," Fox Consumer Products turned to Empire Entertainment to stage and produce a red carpet press appearance to facilitate maximum press coverage. MY WORLD, is the first live concert movie by multi-platinum selling Arista recording artist Avril Lavigne. Filmed in Buffalo, NY on May 18, 2003 - the final night of her headlining five-week North American "Try To Shut Me Up Tour," "My World" Celebrates a mega-successful debut year and reprises all of Avril's hits and favorite album tracks from her six-times platinum album "LET GO. "MY WORLD offers Lavigne fans the only opportunity to own all four of Avril's MTV "TRL" #1 hit music videos - "Complicated," "Sk8er Boi," "I'm With You" and "Losing Grip," as well as an added video bonus of "Knocking On Heaven's Door."
For this collaborative promotional event held by FOX and Arista records, Empire handled all of the production and the on-site management, working with AMC Theatres and several other vendors to provide red carpet, crowd control, sidewalk permitting and lighting to facilitate press coverage. As predicted, the teen superstar and pop sensation drew a large turnout on the part of the press as well as swarms of screaming fans.Empire is a leading producer of press events.
When clients need to ensure a smooth running press conference, red carpet appearance or stunt, they turn to Empire Entertainment to manage the details.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
