Record Release Events for Platinum-Selling Recording Artist Alicia Keys in NYC & LA
To announce the release of Alicia Keys highly-anticipated new album, "The Diary of Alicia Keys," J Records again turned to Empire Entertainment to help create and produce their very important release events in both New York City and Los Angeles. The New York event was held at the fashionable West Village Photography center, Industria Superstudios, and was catered by Washington Park Caterers. The event included a listening and video room in which guests could view Alicia's new music video and a documentary of Alicia around the world, as well as listen to tracks from the new album. The event also featured a main performance room where Alicia performed at a grand piano in front of a photographic cyclorama with backing vocalists, bass and guitar.
For this event Alicia Keys wanted a very specific look & feel to match the vibe of the album. She wanted a loft-like setting with a relaxed and casual environment with visual elements like votive candles, oriental carpets, ottomans, pillows, burning incense and wood furniture. Empire was able to realize this vision and provided all services including site selection and contracting, design & decor, oversight of catering and bar operations, private and NYPD security, sidewalk permitting and street closure, tenting for the registration and oriental 'red carpet' arrival area for press, staging, extremely high quality concert sound, stage & decor lighting (including original lighting design and production based on album artwork), video projection (including live video & audio feed into a spillover room), video coverage of red carpet arrivals and the live performance, stage management and onsite event management.
The event drew a capacity crowd of 400 including celebrities ranging from Quincy Jones, Pink, Tommy Lee, Grandmaster Flash, Chris Judd and Starr Jones among others. J Records Chairman Clive Davis and President Charles Goldstuck introduced Alicia Keys before she wowed the audience with a 30-minute performance of her best-known songs and future hits from "The Diary of Alicia Keys."The following week Empire produced a similar event in Los Angeles at the Highlands Hollywood.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
