Empire teams up with Fortune Magazine to present Jazz Great Kenny Garrett at Brooks Brothers, Boston
To celebrate their 185th anniversary, Brooks Brothers teamed up with Time Inc. business publication Fortune Magazine to throw a big bash at the Brooks Brothers store on Newbury Street in Boston, MA. Fortune Magazine turned to Empire Entertainment to help make the night a huge success. More than one hundred invited guests gathered at the store for a fabulous evening of drinks, passed hors d'oeuvres and shopping. The high point of the evening was the in-store concert given by jazz great and multiple Grammy nominee, Kenny Garrett and his amazing band. After performing an hour's worth of standards and hits from his eight albums, Kenny and his band were lauded with a standing ovation and, to cries of "One more, one more!" returned to the stage and played a three song encore that nearly blew the lid off of the joint.
Fortune and Brooks Brothers asked Empire to deliver and install first class production services that would compliment the sophisticated charm of the store's décor and not interfere with the store's regular retail operations. Working with the limited space, Empire provided and built a form-fitting stage that fitted around the wood paneled columns on the first floor, and washed the stage with warm amber light using ground supported instruments. Per Kenny Garrett's exacting standards, Empire provided the band's backline, grand piano and drums as well as all other instruments and sound without interrupting a single sale on the floor. The result was a successful show that celebrated Brooks Brothers history, created good will for their customers and strengthened the longstanding advertising relationship between Fortune Magazine and Brooks Brothers.
Empire has many years of experience working within the genre of "Value-added" programs within the magazine publishing industry and is expert at delivering our services in working retail environments without impeding on store operations.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
