Mercedes-Benz Tri-State Dealers Holiday Party

Empire produced the Mercedes-Benz Tri-State Dealers Holiday Party at the world-famous ABC Studios located at Time Square Studios, in New York City. For this high-end holiday event for Mercedes-Benz Tri-State dealers and spouses, Empire created & brought to life four different themes for the various areas and segments of the evening from arrival to departure. Empire transformed the studio entrance (which is essentially a loading dock), into a classy, warm red & white holiday celebration complete with white drapes, red carpet with gobos projections of the client logo, holiday messages and snowflakes. The flowers were done in varying shades of deep red, accented with multiple arrangements of white calla lillies. These arrangements were placed strategically to mask building features such as the security window and also to adorn the beautifully draped red velvet reception table accented with white votives.

Empire greeting staff, dressed in elegant evening gowns and matching red pashminas greeted guests and directed them to the coat check and into the party. The cocktail reception was based on an "Oraganic Seasonal" theme. All décor and lighting elements worked in harmony to present a winterberry red, forest green and natural wood environment. A band stage was flanked with evergreen Christmas trees that sparkled with green & red twinkle lights and the backdrop was a fiber optic curtain that shimmered with tiny lights that faded slowly from red to green and back. Empire also created a white dance floor that lit in theme colors and featured a bold projection of the Mercedes-Benz logo. Cocktail tables draped in cherry shimmer linens with forest green organza overlays were placed around the dance floor and the room. On top of each of these tables was specialty red & green votive lamps surrounded with floral wreath arrangements. Two bars were created that were draped in these linens, and each held beautiful, impressive seasonal arrangements. Also, arranged on top of the bars was carefully selected glassware in the theme colors. Groupings of furniture consisting of green & red ottomans, side tables with colored votives and area rugs were placed underneath hanging arrangements of Mistletoe and Holly. All catering staff wore green and red bow ties and cumber buns. Live entertainment was provided by Soul Solution who played a wonderful jazzy and holiday themed set, slowly building the music and increasing in size of the band throughout the cocktail party. The dinner portion of the evening was a themed "Winter Wonderland". Empire designed and hand picked all tabletop items including linens, chairs, cushions, chargers, plates, flatware, and crystal stemware, votives and serving trays. Impressive, towering centerpiece were also designed by Empire and featured white branches that held hanging crystal ornaments which reflected light on to the tabletop along with specialty lighting design that put a striking azure blue wash over each place setting.

Mercedes provided one of their newest vehicles, which Empire placed in a winter vignette, in which dozens of Christmas presents were displayed. Utilizing the studios' in house camera and screens, Mercedes-Benz Tri-State branding was displayed throughout the space. All service staff wore silver and blue bow ties and cumber buns. Live entertainment was comprised of a: piano, guitar and saxophone trio who played continuous background music. While guests enjoyed a spectacular meal & wines, selected by Empire and the client and served by Great Performances, Empire completely transformed the cocktail room into the evening's final theme - "Starry, Starry, Night." In this area the color scheme was black, dark blue and gold. All linens, stemware, flower arrangements and lighting elements were completely replaced to create a fresh environment for the final segment of the evening. New furnishings were added including a chaise lounge, couches, club chairs, ottomans, a new floor rug and side tables.